Cara Morphew - Partner at Sweater Ventures
“It really comes down to who the founder is: Why is that person the right person to actually execute on that problem and solution that they’re coming up with. And who is the team around them.”
-Cara Morphew
Cara Morphew is a Partner at Sweater Ventures, a venture fund for everyday investors, including non-accredited retail investors. Sweater is looking to democratize venture capital by giving access to an asset class that historically is limited to the wealthy. Sweater recently raised $12M to build out their team and technology. Prior to Sweater Cara was an investor at Chicago Ventures, Selwyn Ventures and Co-Founder of BeenThere Technologies.
Key Takeaways:
Sweater Ventures is looking to not only give access to venture capital but teach people how to become an investor and evaluate early stage deals.
The three major things to consider when analyzing a deal is market size, team, and competitor landscape.
In order to manage all your responsibilities and time well, you've got to rely on your team and work as a team to move fast enough.
Topics Covered:
What is Sweater
Why a fund? 2:35
Why companies will choose to raise capital from Sweater 4:26
Will Sweater do SPV's? 6:55
What led Cara to Sweater 9:46
How do non-accredited investors learn about VC and Sweater 12:45
Training people to become investors and build wealth 14:34
What to look for in a great company 15:56
Managing her time 24:22
Favorite book - Venture Deals 25:47
